The goal of this project create a cohesive brand identity for a fictional public space that would rejuvenate Ottawa's downtown core.
Growth, change, and evolution are three characteristics necessary for a species or group to continue. The last couple of years have been very difficult for many and as we were confronted with the socioeconomic issues that existed below the surface for years.
Inspired by the continuous growth and movement of cells, the most basic unit of life, the Pimisi Botanical Garden looks to highlight the endless cycle of growth cells must undergo to survive. As well look towards the future, it is important to take the time to reflect on the past and grow from our mistakes— to guarantee a brighter future for all.
